Privacy policy


GSMA Limited ('GSMA') takes the privacy of your information very seriously. This website's Privacy Policy ('Policy') explains how and for what purposes we use the information collected about you through the GSMA websites:,,,, (referred to below as the 'Sites'). Please read this Policy carefully.

By using the Sites and any services we offer via the Sites, you are agreeing to be bound by this Policy in respect of the information collected about you via these Sites. You acknowledge and agree (on your own behalf and duly authorised on behalf of any third party whose details you supply) that the processing (including disclosure) of personal information is necessary or desirable for the provision of relevant services and the operation of GSMA's performance of its rights and obligations owed to you or a third party.

The references to information “relating to you” or “about you” include references to information about your employees, representatives, agents, directors, officers, shareholders, or other relevant parties whose details you have provided, and those of your affiliates and subsidiaries and sub-contractors, and those of any third party whose details you supply to GSMA.

We may update this Policy from time to time to take account of changing requirements, and we request that you refer back to this Policy frequently to review any revisions. If at any time we decide to use personal information in a manner significantly different to that stated in this Policy, or otherwise disclosed to you at the time it was collected, we will notify you by e-mail, and you will have a choice as to whether or not we use your information in this new manner. If you have any queries about the Policy, please get in touch with us using the contact details set out at Contact Us link below, and we will do our best to answer your questions.

Collection and Use of Information

We do not collect personal information about you on these Sites apart from information for which you volunteer; for example, by completing the online registration form or using the Contact Us function. The information collected may include the following:

  • Your name, company name, title in your company
  • Your e-mail address, postal address, telephone, and fax numbers
  • We will use your contact details in order to respond to any queries submitted by you.

We may also use your information to provide you with information, including marketing information in relation to upcoming GSM Association or industry events, meetings, conferences, seminars, offers, products, or services which we believe could be of interest to you or your organisation to carry out surveys and to get your views in relation to the products or services which we or third parties provide –to invite individuals to be speakers at seminars/training events, or to participate in other meetings or events held by us or third parties We may contact you by any means of communication for which you have given us contact details, including e-mail, telephone, and post. However, you may choose not to receive such information by so indicating on the online registration form at the time of providing your information, or by simply using the Contact Us function below.

Sharing of Information

Your data may be passed to third-party companies who provide training courses, mailing services, and event management on behalf of GSMA. In addition, we may pass your information to our related companies [The GSM Association and its affiliated companies], carefully selected business partners, or other carefully selected third parties who may contact you to provide you with information, including marketing information in relation to upcoming industry events, meetings, conferences, seminars, offers, products, or services which could be of interest to you or your business, and/or to carry out surveys and to get your views in relation to the products or services which third parties provide. If you do not wish us to provide your information to third parties for these purposes, please indicate that to us at the time of providing your information by contacting us at On occasion, we may use third-party agents and service providers to assist us in the use of your data as outlined above.

We may provide your personal information to a third party as part of a sale or transfer of some or all of our business and assets to any third party, or as part of any business restructuring or reorganisation, but we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Other than as set out above, we will not disclose any of your personal information without your permission unless we are required by law to do so (for example, if required to do so by a court order or for the prevention of fraud or other crime).

Transferring Your Information Outside of the European Economic Area (“EEA”)

In using your information as set out in this Policy, it may be transferred to countries outside the EEA. By way of example, this may happen if one of our service providers is located in a country outside the EEA. We also share information between our associated companies, business partners, or other carefully selected third parties which are located in countries worldwide. These countries may not have similar data protection laws to the EEA. If we transfer your information outside of the EEA in this way, we will take steps aiming to ensure that your privacy rights continue to be protected.

Information Automatically Collected from Your Computer

When you visit the Sites, we may store some information (commonly known as a “cookie”) on your computer. Cookies are pieces of information that a website transfers to your hard drive to store – and sometimes track – information about you.

Changes to Your Details

We aim to keep our information about you as accurate as possible. If you would like to review or change the details that we hold about you, please contact us at


We are committed to protecting the security of your personal information. We have implemented appropriate technology and policies to safeguard your personal information from unauthorised access and improper use. However, the nature of the Internet is such that we cannot guarantee or warrant the security of any information you transmit to us via the Internet.

Linking to Third-Party Websites

We are not responsible for the privacy policies and practices of other sites, even if you access them using links from these Sites. We strongly recommend that you check the policy of each site you visit, and contact its owner or operator if you have any concerns or questions.

In addition, if you linked to these Sites from a third-party site, we are not responsible for the privacy policies and practices of the owners or operators of that third-party site. We strongly recommend that you check the policy of that third-party site and contact its owner or operator if you have any concerns or questions.

Contact Us

If at any time you would like to contact us with your views about our privacy practices, or with any enquiry relating to your personal information, or if you do not wish us to continue using your information as outlined above, you can do so by sending an e-mail to or write to mSchools Programme, GSMA, Roc Boronat 117, 3rd floor, Barcelona 08018, SPAIN.

Cookie policy

What is a Cookie?

‘Cookies’ are small text files that websites may place on your computer, mobile device or tablet. We use ‘cookies’ and similar technological capabilities, including web beacons (collectively, “Cookies”) to remember what you have done on one of our websites (“Sites” or “Site”) in order to improve your browsing experience, to help remember log-ins, or to provide advertising while visiting a Site.

What is a Web Beacon?

Web beacons are images embedded in a web page. We use web beacons to see which of our email messages are opened or forwarded so we can better understand what types of email messages our customers are interested in and how we can improve our communication with our customers.

Our Policy is Simple.

We ONLY use Cookies to deliver a smooth experience to our Site visitors and to understand how visitors use our Sites. We do this because we want you to have a great experience browsing our Sites, so we can provide you with relevant content and so that we can continually improve the service we provide you.

This means that we DON’T use Cookies to identify you personally as a user of our Sites, and we DON’T use Cookies to target you with advertising.

You can decide whether to accept or reject Cookies from us – it’s your choice.

Why Do We Use Them?

We use different types of Cookies for different functions.

Some Cookies allow you to stay logged in while you browse our Site. If you didn’t have a Cookie for this purpose, you would need to log in every time you loaded a different page from our Site. We think this would be a very annoying experience.

Cookies help us identify which of our articles, discussions, videos or documents are the most popular and what type of journey a visitor has through our Sites. After all, we don’t want to spend a lot of time publishing things no one is interested in.

We place a Cookie when you visit a page on which we show an advertisement. This helps us to collect anonymous information about how frequently advertisements are clicked and to understand how interesting and attractive our advertisements are. We don’t share this information with third parties.

A list of all the Cookies we use, along with our advertising network and technology partners can be found in our Cookie list at the bottom of this page.

Do You Have a Choice Over the Use of Cookies?

Yes. There are a number of options available. You can set your browser either to reject all Cookies, to only allow “trusted” sites to set them, or to accept only those Cookies from those sites which you are using at that moment.

Some of the Functionality of Our Website Will Be Lost If You Delete All Cookies.

All of the ‘popular’ browsers allow you to change your cookie settings. These settings are usually found in the ‘options’ or ‘preferences’ menu of your browser. To help you better understand these settings, the following links may be helpful to you, otherwise you should use the ‘Help’ option in your browser for more details.


Internet Explorer (Versions 8-11. Use the drop down menu.)



We recommend visiting for more information about cookies and how to manage them. You need to understand that deletion of Cookies may remove some functionality of the Site and otherwise make use of the Sites a more difficult experience for you.

Our Main Technology Partners

We work with, and use the following companies to maintain and improve our Sites. We ensure that any company that works with us and collects data, satisfies applicable data protection requirements. If you have any questions at all, please feel free to contact us and we’ll be happy to help.


We use performance type cookies such as Google Analytics to better understand how visitors use our Sites, for example, which pages are viewed, how long customers spend visiting a particular page and how often they return to visit our Sites. This information assists our marketing and sales teams to understand which of our pages are performing well and which pages require improvement. We also use Google AdwordsDynamic Remarketing and Google Tag Manager.


We use AddThis to help us spread our content across the web by making it easy for visitors to bookmark and share content to their favourite social destinations. For more information please see the AddThis Privacy Policy.

Media Innovation Group

We use Media Innovation Group for services that improve the process of acquiring, optimising, and measuring consumer touch points across digital channels.

See MIG website for more information.

Adobe Typekit

On occasions we use Typekit (from Adobe) to enhance website typography. Adobe uses cookies within Typekit to track usage statistics. For more information, visit Adobe’s Cookie Policy.


We use Clicky for collecting anonymous website usage statistics. The information that is collected includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/entry/visited/ exit pages, to analyse trends, administer the site, and track user’s movement around the Sites. Clicky sets the “_jsuid” cookie, which allows Clicky to create, for example, the following usage profile. More information can be found in the Clicky Privacy terms.


We use Eloqua to manage our email campaigns as well our CRM systems.


GSMA uses a Twitter ‘badge’ and ‘button’ as a quick way for users to post information, articles or stories from our sites to their Twitter account. Using this function requires the user to enter their Twitter account details, but neither this, nor any other personal information is collected by us in this process.

App Nexus

These cookies allow us and our partners to target tailored advertising through the App Nexus platform. Anonymous data is collected on ad views, IP address (for location), page views & hardware/software type. Cookies can last for up to 3 years. App Nexus is compliant with US and EU advertising regulatory bodies, to learn more visit the App Nexus privacy policy.


WordPress provide the platform for the content of certain of our Sites. WordPress uses cookies, or tiny pieces of information stored on your computer, to verify who you are. There are cookies for logged in users and for commenters.